Corona Virus has affected business in many ways but it has also allowed us to embark on new ways of conducting businesses. It has enlightened us new ways of conducting businesses that we used to think it as only a myth, “forcing” us to embark on new ways that we never thought of it as possible. During this period, a lot of countries have undergone a period of lockdown, whereby we are not allowed to go on the streets nor socializing with our friends. This has disrupted many of our conventional methods of conducting businesses and also our usual way of getting new sales. However, this is not the end if we choose to change and adapt ourselves and embarked on new methods of living and conducting businesses —Online Marketing.
Search Engine Optimization (SEO), is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website of a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic and the purchase of paid placement. This has been a very useful tool towards online marketing especially when social distancing and lockdown are going on and people cannot go to your physical shop for items.
SEO allows your website to come out with the most frequent number of
times whenever a person is searching for an item/service that
you are selling. Without SEO, it is almost impossible for any
website to be listed on top on any popular search engines
of the world. In short, having a good SEO would very much be
quite similar as if your shop is in the most popular street in
the world, which would very likely bring your revenue higher
since more people would be surfing on it.
Social Media Marketing
Social Media Marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. In fact Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in crediting brand awareness. In other words SMM works very much like SEO, but on a much more focused platform, thus increasing the effectiveness of every dollar that you spent on advertising.
Website Design and Development
Web development broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting including network security configuration, among other tasks. Without a good website developed, nobody will be willing to buy any items or engage any of the services that your business is selling. It is very much like a busy shop with a lot of potential customers coming in and out of your shop but having nobody buying anything from the shop. Thus it is important to have a good website as a basis and SEO/SMM in order to succeed in this modern world.